This purple coneflower differs from all others for flower color, branching and plant size. Gardeners will love the deep rose-purple 3 to 4 inch flowers that retain color on the plant longer. Plants were tested across the United States and Canada. This first year flowering perennial (hardy to USDA Hardiness Zone 3) has superior performance including a basal branching habit, resulting in more flowers per plant. Reaching a height of 20 to 24 inches in the full sun garden, this AAS Winner blooms continually without deadheading.